Product Proposal RB_PONGLIP
PONGLIP
✅ Concept
Jelly-like texture with
a cooling plumping effect
Soft and bouncy lips—
even jelly bears would be charmed?
You work on your figure,
you work on your skin...
but are you just leaving your lips alone?
✅ Trending Keywords
Keywords such as
“healing lips” and “mid-face reduction”
are trending.
Anti-aging starts with your lips~!
✅ Mechanism
'SparkleCell Technology'
Utilizing carbon dioxide-derived components,
this cling-plumping mechanism stimulates
TRPM8 receptors and induces localized vasodilation
to temporarily enhance lip volume.
Lips now require care too.
The importance of a lip care routine is rising.
Its mildly acidic nature tightens the skin,
while CO₂ bubbles dilate blood vessels,
enhancing circulation and making lips
appear redder and fuller.
02. Sclerocarya Birrea Seed Oil
Extracted from a drought-resistant tree
in sub-Saharan Africa,
it’s rich in omega-9 (oleic acid),
helping maintain lip elasticity
and prevent cracking.
✅ Product Features
- Jelly-like bouncy texture
- Cooling plumping sensation
- Dryness? Gone in an instant!
- Moisture? Lasts and lasts!
✅ Usage Tips
- Use as a base before lip makeup
to maximize plumping
- Apply before bed as a lip mask
for deep hydration
- Store in the fridge
for an enhanced cooling effect
✅ Target Audience
- Women in their 20s to 40s seeking
both volume and hydration
- Makeup lovers looking for a lip base
- Clean beauty consumers
who prefer natural ingredients
✅ Core Keywords
- PONGLIP
- Jelly lip balm
- Plumping lip
- Lip volume
- Cooling lip balm
- Carbonated skincare
- Marula oil
- Healing lips
- Mid-face reduction
- Lip care routine
✅ MOQ
5,000 units
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