④ Success Concept farmer's Beauty Lab : The real discovery is not finding something new but seeing things with new eyes.
A "new perspective"
in cosmetics development?
In cosmetic development,
true innovation doesn’t always
come from discovering entirely
new ingredients or technologies.
It often arises from
reinterpreting existing materials,
consumer needs, and market
trends with fresh perspective.
For instance, oat extract
is commonly used,
but discovering that its
antioxidant effect is
maximized during sprouting is
a result of seeing with “new eyes”.
A ‘new perspective’ that also
applies to marketing strategies.
In marketing,
“new eyes” are just as essential.
Even the same product can
evoke completely
different responses depending
on "how the story is told.".
For example, instead of describing
it as a “moisturizing cream”.
"presenting it as “nature’s shield
against urban stress for your skin”.
can resonate emotionally
and drive purchase intent.
Product Case Study:
Oat Sprout 7 Cream
Oat Sprout 7 Cream is
formulated around the antioxidant
power of sprouted oat extract.
By viewing the traditional
oat ingredient with
“new eyes,” we discovered
its exceptional ability to
strengthen the skin barrier
and soothe external irritations.
#farmer's_BeautyLab #SuccessConcept
www.koreacosmeticsoem.kr
#koreacosmeticsoem
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