OEM/ODM Proposal ③ An in-depth analysis of the ingredients and concept of CONCEDE Hair Growth Serum

An in-depth analysis

of the ingredients and concept

of CONCEDE Hair Growth Serum.

A thorough analysis

of the ingredients and concept
of CONCEDE Hair Growth Serum 

Reveals the potential for developing
a powerful hair growth serum that
synergizes with LED light therapy. 

This highly effective formulation
features clear roles for each ingredient,
complementing and
maximizing their effects.

                    1. Deep Sea Water

Using mineral-rich Deep Sea Water

instead of regular purified water

provides benefits

beyond simple hydration. 

The minerals such
as magnesium and
calcium in deep sea water
help maintain
the scalp's moisture balance
and strengthen its barrier.

Furthermore,
these minerals act as a conductor, 
potentially increasing
the absorption rate of
LED light energy into the scalp, 

thereby enhancing the synergy
between the serum and the device.

The use of 'Deep Sea Water' is
not just about its functional benefits; 

it's a significant strength that can
serve as a powerful marketing
differentiator in the global market.

◑ Summary of
Marketing Strengths ◐

① Rarity and Differentiation:

Products for scalp and hair care

that use 'Deep Sea Water' as

a key ingredient are uncommon. 

This allows the product to instantly
stand out from competitors.

② Premium Image:
The deep sea evokes an image
of purity and mystery,
bestowing a premium and
exclusive value upon the product. 

This builds consumer expectations
for high quality and efficacy.

③ Storytelling:
The unique story
behind sourcing deep sea water,
its rich mineral content, 

and its effects
on scalp health provides
a compelling narrative
for effective branding and messaging. 

Therefore,
'Deep Sea Water' is more than just
an ingredient that complements
the product's efficacy; 

it's a core marketing asset
that builds the brand's identity.

2. Main Concept Ingredient:
Spicules 

Spicules play a crucial role
in the serum. 

The micro-needles create
tiny channels in the scalp's
stratum corneum, 

allowing the active ingredients
(detailed below) to penetrate deeply
into the hair follicles. 

This provides an enhanced absorption rate
that is difficult to achieve with
simple topical application alone. 

The micro-stimulation also helps
activate the 'Scalp's Regeneration Cycle
(Keratin turnover).

3. Sub-Concept &
Active Ingredients 
Caffeine:
Helps alleviate hair loss symptoms
by suppressing DHT,
a hormone linked to hair loss,
and providing essential nutrition
for hair growth.

PDRN (PolyDeoxyRiboNucleotide):
Promotes cell regeneration
in damaged scalps and provides
a powerful repairing effect to restore
a healthy scalp environment.

Vegan Collagen:
As a patented ingredient,
it adds strength to weakened hair
and firms the scalp, contributing
to strengthened hair roots.

Peptide:
A nutrient-rich ingredient
specifically for hair and scalp,
it nourishes hair and fortifies
the scalp barrier to protect it
from external irritants.

4. Synergy with LED Light Therapy 

The synergy is maximized when

the active ingredients
penetrate deeply into
the hair follicles through

the micro-channels
created by the spicules, 

and the LED light
(630-850nm near-infrared)
simultaneously promotes
the activation of hair follicle cells.

As the LED light stimulates
ATP production in mitochondria,
the hair growth cycle is improved. 

With the help of
Spicules and Deep Sea Water,
the active ingredients work
more effectively, which can
significantly promote hair growth.

Leading cosmetics
OEM, ODM company in Korea
farmer’s Co., Ltd.
CEO SHIN Sook Ja (Mrs.)
cosmeticsoemodm@gmail.com 

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