The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.

Quote of the Day:

Seeing with New Eyes

“진정한 발견의 여정은 
새로운 풍경을 찾는 것이 아니라, 
새로운 눈으로 보는 데 있다.”
- 마르셀 프루스트

“The real voyage
of discovery consists 
not in seeking new landscapes, 
but in having new eyes.”
- Marcel Proust

                        This quote beautifully reminds us

that true discovery isn’t always
about finding something completely new — i
t's often about changing the way
we see what’s already around us.

In the beauty and cosmetics industry,
this insight is especially relevant.
Innovation doesn’t always mean
inventing new ingredients
or launching an entirely different product.

Sometimes,
it’s about reimagining a classic,
seeing a familiar formula in a new light,
or understanding a customer’s needs
from a fresh perspective.

Whether you're developing
skincare, makeup,
or beauty content,
try to look at the world
- and your work -
}with new eyes.
You might be surprised
at what you discover.

• Example 1:
Cosmetic ingredient research
Discovering “new efficacy”
by reinterpreting existing ingredients
(e.g., utilizing multiple molecular
weights of hyaluronic acid)

• Example 2:
Package design
Sustainable approach
to re-creating existing products
with eco-friendly materials

💡 Cosmetics industry
application cases

• Upcycling beauty
Converting discarded materials
into high-quality raw materials
(e.g., coffee grounds → exfoliating scrub)

• Crossover technology

Incorporating medical ingredients
into cosmetics
(e.g., LED light therapy + skin care)

📌 Marketing insight
• Campaign planning
with the concept of “rediscovery”

→ “New possibilities of OOO
that you didn’t know about”

• Customer participation content

→ “Try using this product
for 3 different purposes!” challenge

Leading cosmetics 
OEM, ODM company in Korea
farmer’s Co., Ltd.
CEO SHIN Sook Ja (Mrs.)
cosmeticsoemodm@gmail.com 

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