A guide to cosmetics industry terminology from experts (3)
Containers and
Packaging components
It's a general term
for all materials used to package cosmetics.
It includes containers, boxes, labels, etc.
Auxiliary materials are
an important element
in not only preserving
the quality of the product,
but also conveying the brand image.
Container
This refers
to the primary packaging material
that directly contains
the contents of the cosmetic.
It's directly related
to the usability of the product,
such as tubes, jars, brows, and pouches,
and plays an important role in maintaining
the stability and hygiene of the contents.
Depending on the design, function,
and material, it has a great impact
on the brand identity and user experience.
Unit Box
This is the basic packaging box
that holds the container.
It's mainly made of strong paper material
that does not wrinkle easily
and plays a role in protecting
the product during storage/transportation.
It's also an important packaging element
that conveys product information
to consumers as essential information such
as the brand name, product name,
and all ingredients are printed on it.
Finishing Effect
This refers to the work
of adding visual or tactile differentiation
to a container or box.
The purpose is to add the individuality
of a brand through various methods
such as coating, engraving,
and printing, and to leave
a strong impression on consumers.
There are a few things to consider
when deciding on a post-processing method.
Since the post-processing method
varies depending
on the material of the container or box,
it's helpful to first secure
a specific reference for
what you want to express
for efficient communication.
Since the unit price and
minimum production quantity
change depending
on the post-processing method,
you should definitely check
this during the design process
of the container and box to avoid rework.
Since the process of deciding
on a post-processing method is
similar to the process of finding
a compromise between the ideal and the reality,
we recommend consulting
with an expert to make a wise decision.
Stock packaging
This refers to ready-made containers
that can be mass-produced using existing molds.
If you want
a unique container design
for your brand,
there may be limitations to customization,
but it can reduce costs and production time,
so it is often used for small-scale
production or initial brand launches.
Mold
Metal mold used
to shape cosmetic containers
A mold refers to a metal mold used
to shape cosmetic containers.
Unlike ready-made molds
(Free-molded containers),
when you want to implement
a unique design unique
to your brand,
you have to make a new mold.
You have to consider not only
the production cost
but also the production period,
but it can be an important means
of visually imprinting your brand identity.
Dieline
This refers to a development drawing
used when making containers
or boxes. In other words,
it's a drawing that shows cutting lines,
folding lines, and printing locations
that indicate how the tube or box
will be folded and cut in a flat state.
The designer places graphics,
logos, and text on this drawing,
and the manufacturer produces
the actual package in the exact size
and shape based on this completed drawing.
Simply put, you can think of it as
a blueprint for the package design.
Copy & Legal Text
All texts that appear
on a product package or manual.
Includes product name, directions,
precautions, ingredient list, etc.
It's an important element
that must fulfill both the purpose
of complying with legal regulations
and delivering a marketing message.
Leading cosmetics
OEM, ODM company in Korea
farmer’s Co., Ltd.
CEO SHIN Sook Ja (Mrs.)
cosmeticsoemodm@gmail.com
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